Jamie Oliver: Sugar Is A Drug

It has been labelled the sweetest poison, toxic, and harmful and recently in Hungry For Change, as a drug. Unfortunately it does seem a little extreme to label a food as a drug but when you look at how sugar (especially the highly refined and processed kinds) are metabolised by your body then you can begin to understand why.

Sugar when taken in excessive amounts can lead to cravings and addictions, quite similar to those with alcohol and tobacco, yet we have no problem labelling them as drugs. As Jason Vale says from the Hungry For Change film, “it’s illegal to give a child cigarettes and alcohol, and so it should be, but it’s not illegal to give them white refined sugar or refined fats.”

We are allowing ourselves and our children to become addicted to this substance causing soaring rates of obesity, one of the leading causes of preventable death.

TED Prize winning British chef and nutrition campaigner, Jamie Oliver, provides graphic and heart-rending examples of the amount of refined sugar being consumed by families, and particularly by children in Britain and the United States. Oliver highlights how little people know about natural food, or about the dangers of a diet dominated by processed food.

I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

Jamie Oliver

Jamie Oliver is transforming the way we feed ourselves, and our children.

Jamie has been drawn to the kitchen since he was a child working in his father’s pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired “Naked Chef” of late-’90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model — his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie’s School Dinner, Ministry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television, with serious activism and community organizing — to create change on both the individual and governmental level.

Join Jamie’s Food Revolution

If you would like to learn more about the scientific evidence of the toxicity of refined sugar, then consider the work of Professor Robert Lustig, highlighted by his lecture, Sugar: The Bitter Truth.

Thanks to Food Matters and TED.

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